Jakarta, Indonesia - 02 Juli 2020
Content creator adalah profesi yang kini sedang naik daun di era perkembangan dunia digital. Popularitas dan endorse dari berbagai brand, tentu saja menantang setiap orang untuk mencobanya. Tertarik untuk berkecimpung sebagai content creator juga? Berikut ini adalah tips atau langkah sukses yang bisa diterapkan dalam meniti karir.
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Membuat Konsep dan Memilih Konten yang Sesuai Passion
Jika ingin menjadi seorang content creator, hal pertama yang harus dipersiapkan adalah menentukan konsep dari channel yang akan dibangun seperti apa, dan konten apa yang ingin diberikan. Misalnya, konten gaming, kecantikan, gaya hidup, sport, hewan peliharaan, atau bahkan traveling.
Namun lebih baik, pilih konten yang sesuai dengan passion yang kamu miliki. Pasalnya, apapun yang dilakukan dengan passion akan menghasilkan sebuah karya yang bisa menginspirasi banyak orang.
Belajarlah dari para content creator yang sangat passionate dalam bidangnya. Apakah kamu sudah menentukan konten yang sesuai passion?
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Punya Karya yang Original dan Berkualitas
Ada banyak content creator dengan segala kelebihan dan kekurangannya. Jika ingin memulai profesi ini dari 0 subscriber atau 0 followers, pastikan untuk memiliki karya yang original. Intinya jadilah diri sendiri saat berkarya, karena hal tersebut unik dan menarik. Carilah hal-hal unik yang tidak dimiliki oleh content creator lainnya.
Namun jika kamu ingin mengikuti channel lainnya yang serupa, jangan kamu ikuti 100% konten maupun konsepnya. Cukup jadikan referensi dalam menciptakan ide baru kamu. Karena channel yang mengikuti konten milik orang lain yang sukses, biasanya tidak akan sukses seperti yang ditiru tersebut. Bahkan bisa saja melanggar hak cipta. Jadi tetap gunakan kreatifitas kamu sendiri ya guys.
Dan yang tidak kalah untuk diperhatikan adalah kualitas video dan audio. Pada pembuatan video harus memperhatikan kualitas dari suara dan gambar, karena Audio dan Visual adalah sesuatu yang akan ditonjolkan pada sebuah video.
Sebenarnya pembuatan video Youtube tidak harus dengan kamera mahal dan segala macam alat penunjangnya. Semua kamera bisa digunakan, asalkan hasilnya maksimal. Hanya perlu sabar dan focus. Serta jika kamu memiliki skill mengenai editing video, kamu bisa menerapkannya pada karya kamu agar lebih professional.
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Tetap Update dengan Hal Kekinian, Sedang Hits atau Viral
Menjadi content creator menuntut kamu untuk selalu update dengan perkembangan tren terkini. Mulai dari pembahasan yang sedang ramai dan hangat dibicarakan, cara editing foto terbaru, gaya terkini hingga destinasi traveling yang sedang diminati. Dengan membuat konten yang selalu update, followers atau subscribers akan terus bertambah dengan sendirinya.
Untuk itu kamu membutuhkan perangkat yang selalu bisa diandalkan untuk keep update setiap saat. Mulai dari perangkat seperti kamera, tripod, lampu, hingga laptop dan komponennya seperti RAM, SSD, Harddisk atau media penyimpanan lainnya yang juga membuat proses editing konten kamu lebih powerfull.
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Bisa Multitasking
Content creator dituntut untuk selalu bisa multitasking dalam berbagai macam hal. Mulai dari hard skill dan juga soft skill. Ada banyak hal yang perlu dipelajari, mulai dari belajar menulis wording yang readable, belajar edit video yang menarik, belajar otak atik kamera, belajar dipotret, mengatur feed Instagram dan masih banyak yang lainnya.
Berbagai media yang disasar pun sangat luas, mulai dari YouTube, Instagram, Twitter, Facebook hingga Blog. Salah satu komponen yang penting bagi seorang content creator adalah memiliki foto-foto dengan kualitas baik untuk mendukung personal branding.
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Konsisten Dalam Berkarya
Tantangan terberat bagi seorang content creator adalah bisa selalu konsisten untuk berkarya. Untuk menjaga konsistensi ini, mulailah untuk mengatur postingan dengan lebih teratur. Misalnya 1 video setiap minggu atau 4 kali posting foto di Instagram maupun upload video di Youtube.
Buat timeline dan naskah dari setiap konten yang akan diciptakan, dengan begitu akan lebih terarah. Buat juga engagement relationship dengan para followers atau subscriber melalui pesan maupun komentar.
Itulah deretan tips yang bisa diterapkan bagi kamu yang ingin menjadi seorang content creator. Gimana, sudah siap menjadi content creator yang dikenal banyak orang? Pastikan perangkat kamu mumpuni ya dalam proses produksi konten kamu agar terlihat lebih professional.
Jika kamu membutuhkan produk penunjang content creator seperti RAM, SSD, Harddisk, Flashdisk, Kartu Memori, dan sebagainya dapat kamu beli di website DiKlikAja.com dan official store DiKlikAja seperti di Shoppe, Tokopedia, Lazada, Bukalapak, dan Blibli.
Atau kamu juga bisa datang langsung ke office / toko DiKlikAja.com di Rukan Mangga Dua Square Blok C No.32, Jl. Gunung Sahari Raya No.1, Jakarta Utara, Indonesia, 14420.
Ayo kunjungi DiKlikAja sekarang juga! ;-)
Referensi:
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kompasiana.com
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